Project

Semester thesis

5th semester

Kim Brand

Client

Naba Milano and

San Benedetto

Supervisor

Gregorio Poggetti

Range

Branding und Illustration

Annual iced tea design competition

During my semester abroad in Milan I developed this oriental iced tea design. It plays in a humorous way with the combination of fruit and a stereotypical character. Inspired by the design of the 80's, the concept focuses on bright colours, which in their strong contrast trigger an eye-catching effect - like a short prick. Mixed with modern, trendy elements, my design creates an interesting mix of styles and hits the nerve of today.

Special about this project

This is my first packaging design. For this project, it was essential that the product becomes outstanding from the competition's products. The illustration had therefore to be convincing in a very small space.

San Benedetto: advertisement