Special about this project
The re-design of Munichgym's corporate design was a matter close to my heart because I went there twice a week for sports. Whenever I was there, I was confronted with the current design and the wasted potential. At the end I presented the design to the owner of Munichgym, unfortunately the project could not be realized due to budget reasons.
Re-Design of a freely selected brand
The task was to develop the re-design of a brand conceptually and creatively in a freely selectable industry. In the first step, the focus was to analyse the brand and its competitive environment. Afterwards, the brand core and brand idea were to be reformulated and then translated more accurately into visual form. Finally, the new corporate design was realized using exemplary application examples.