

Sustainable Thinking
Brand Strategy
Visual Identities
About me
I am Kim. Designer, art lover, reader, thinker and speaker. 29 years old, living in Munich, working everywhere.
I have studied brand and communications design. While the studies I had the chance to expand my fundamental knowledge by dealing with image sciences, scientific work, story telling and design theory. At the same time I have learned everything about a brand's components such as logo and corporate design, photography, film production, illustration, animation, interior design and 3D modeling. This broad knowledge allows me to create and realize multidimensional concepts that make use of the entire range of possibilities.
With my work I want to make people think. To make them ask their everyday actions and show them, how often we are not aware of their consequences. In my view, it is crucial for each of us that we start now to consciously shape our future and not just let it happen.
Work experience
Freelancing
Self employed_07/18–today
Projects with Sophie Wanninger, Knister Grill, Wedding photography
Focus on brand identity, conceptional photography, editorial design and packaging design.
Visual Design & Communications
VUI.agency_05/20–today
Internal: Brand personality design and roll-out of a new Corporate Design, creation of an attractive system of communication assets
External: Persona design, design thinking and ideation, editorial design for guidelines
Graphic Design
Working student at Retarus GmbH_11/16–09/18
Project management launch of "Corporate InfoScreens", employee shootings, design of complex IT info graphics, special interest presentations, online and offline advertising materials
Marketing Operations
Margarete Steiff GmbH_01/12–08/16
Project management of POS campaigns, B2B and B2C catalogues, flyers, advertisements, product management and photography, text creation
Industrial administrator
Margarete Steiff GmbH_09/09–12/11
Dual training, department rotation every two months, getting to know all of the different business areas.
School education
Semester abroad (Milan)
Nuova Accademia di Belle Arti_09/18–03/19
Focus on Animation Techniques and Motion Design
Customer projects with San Benedetto, D1 Milano and John Richmond
Brand and Communications Design (B.A.)
AMD München_09/16–02/20
Full-time study, getting to know the software, improve fundamental knowledge and skills, create strategies, designs and campaigns.
Customer projects with Jack Wolfskin, Fraunhofer, Serviceplan, Jungwolf Design, Monopan, Munichgym
Industrial Business Administrator
IHK Heidenheim_09/13–01/15
Extra-occupational study, classes in the evening, deepening of industry-specific knowledge and improving management qualifications.
College Entrance Qualification
Kaufm. Berufskolleg_09/07–07/09
Obtaining the higher education entrance qualification, focus on foreign languages.